** UPDATED INCOME REPORT BELOW **
One of my most asked questions is always, “How do I MAKE MONEY as a FULL-TIME Food Blogger?” The truth is that there are many different revenues, every month varies, and every blog is different.
The number one tip I have when it comes to MAKING MONEY as a food blogger is diversifying your income streams and START A SELF-HOSTED BLOG ASAP. It has now been 1.5 Year (OCT 2020) since I started blogging, and I’ve made FIVE FIGURES a month since December 2020!
In the world of social media, there are so many options to showcase your recipes. There is Instagram, TikTok, Youtube, Pinterest, Facebook, Blogs, and so much more! Every social media platform has its pros and cons, but Youtube and a Self-hosted Website are your best option for making a stable income!
I remember when I first started making videos on TikTok, many friends told me not to start a blog because “no one uses it anymore,” they told me to only concentrate on Instagram because that’s how you “make it.” I am so glad I didn’t listen because my blog is my most stable income source, and I am here today to share some of my secrets, so you can start making money as a food blogger!
As an influencer, there are many sources of income,
- Brand Deals
- Affiliated Links
- Live Events
- Paid Products
- Youtube Ads
- Website Ads
I knew when I started I didn’t want my Instagram page to become “ad focused” and packed with “giveaways,” so I wanted to make sure I had a stable income where I can still produce quality content without the financial stress of relying on brand deals.
When it comes to making “Ad money,” the two most popular options are a self-hosted website and YouTube. When you are debating between the two options, the most critical question to ask yourself is, “Where do I want to push my traffic?” and “What is the INCENTIVE for my followers to go there?”
If you are getting a large amount of traffic from TikTok, Instagram, Pinterest, etc., you want to ensure that you are pushing the traffic towards ONE PLATFORM. You are now probably wondering, what do you mean by driving my traffic?
Put yourself in your follower’s shoes and think, “what will make me want to click out of this app and go to another site?” What are the most commonly asked questions after you post a recipe? Do your followers want longer videos, other types of content (vlogs, hauls), written recipes, or printable recipes?
After figuring out what your followers want the most, ask yourself, “how much time do I have to dedicate to this extra task?” and figure out which task can provide you with an income NOW.
For example, if you post recipe videos on IG or Reels, what will make someone go to your YouTube page? Are you providing a different type of content there? Are you sharing the full recipes there? If you are providing additional content, how much more time do you need to spend on that? Will this jeopardize your current content? If you can’t find an incentive, most likely, your followers won’t go there as well.
Just because you start a blog doesn’t mean you can’t start a Youtube Channel down the road. But each platform is like another full-time job, and it takes time and energy to maintain. Whatever option you choose, you want to dedicate a minimum of 6 months before seeing results.
**I don’t recommend doing BOTH rights away because you may confuse your traffic. The last thing you want is to go viral on a video, but your audience doesn’t know where to go next. **
For me right now, my income is separated between:
- Website Ads (40%)
- Brand Deals (30%)
- Merchandise – ebook, stickers, etc. (25%)
- Affiliated Links (5%)
Since December 2020, I average around making a gross income of 17-22K per month, not including my expenses (grocery, courses, contractors pay, hosts, equipment, subscriptions, taxes, etc.). Every month is different, but it is nice that 40% of my income is coming from my website ads.
UPDATE (OCT 2021) – I currently make around 45-55K per month, not including my expenses.
However, since growing, my expense has now increased since I have also hired an FT employee to support me with my admin tasks (invoicing, insight gathering, etc.) that way I am able to spend more time creating content and working on my blog.
Every month is different but now 50% of my income comes from my website ads! which is why I HIGHLY recommend starting a blog.
My income @ OCT 2021 is now broken down to:
- Website Ads (50%)
- Brand Deals (35%)
- Merchandise (10%)
- Affiliated links (5%)
Having a website allows me to work with LIMITED and SELECTIVE brand deals and not compromise my website’s quality. I can still provide FREE recipes to my audiences while making an income to upgrade my content, website, and brand.
Suppose you are interested in starting a blog. In that case, I have a whole page dedicated to HOW TO START A BLOG that MAKES MONEY (IN LESS THAN 1 HOUR!!) with step-by-step tutorials and companies I recommend using from personal experiences.
Here is some other helpful blog post for those that want to make money as a food blogger:
- Step by step tutorial on how to start a blog that MAKES MONEY
- My journey from a 9-5 to a full-time food blogger
- All my top recommended courses, equipment, and apps for a full-time food blogger
HOW TO START A BLOG THAT MAKES MONEY (IN LESS THAN 1 HOUR)
My blog has been the most stable income by far and has helped me make FIVE FIGURES a month for the past four months!
With only SIX simple steps, I will share how I set up a blog correctly that makes MONEY.
In this blog post, you will learn how to set up a blog, what “hosts” to use with price comparison, how to set up a domain, and more!
HOW I TRANSITIONED FROM A CORPORATE 500 9 – 5 TO FULL-TIME FOOD BLOGGER
One of my most asked questions is always, “how did I become a full-time food-blogger?” Believe it or not, I don’t have any background working with food. I never worked in a restaurant and never had any culinary training.
Do I regret working for corporate? What did I learn from my corporate job? Here is my 11-year journey before launching TIFFYCOOKS
Here are some courses, equipment, and apps that I purchased and subscribe to that help me make FIVE FIGURES a month as a full-time food blogger.
Let me know if you want me to post more content and tips and tricks on monetizing your food blog! I am always here to help.
As always, thank you so much for all your support; I wouldn’t be here without your constant love. I promise always to be as transparent as possible and share all my tips and tricks to help the same way you have all helped me!
Michael Ruglio says
I am just getting started and so glad I ran across your blog. Great post! Very informative. Starting to build my social media presence as we speak! Thanks so much!
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thanks for the info!
Wow, wonderful blog layout! How long have you ever been blogging for?
you make blogging look easy. The total look of your site is great,
as smartly as the content material!
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